With such a specific topic, as it can be labeled Real Estate Photography, we ought to make our images stand out with the right set of tools and techniques.
If we think about architecture, real estate, we can say that image quality is everything – Clients has to be dazzled by impressive images that can promote the property we want to sell as much as possible. Warmth interiors, enhancing details, boosting colors on green outdoor areas of the property… all of those elements become a must if we want to succeed in this business.
Through this guide we are going to explore the essential adjustments we ought to make for our real estate photos if our aim is to increase the client demand we have.
A common issue when working with Real Estate Photography is the fact that we have to take several photographs of the very same scene with similar adjustments just to be sure we did everything okay – Unlike other topics, details are a must so we can’t end up with blurry images or our work won’t be credited as professional one.
Regarding this topic, unless we really have huge capacity of storage data we won’t be able to keep the files of previously done job, mostly if we happen to shoot in RAW. And even if we are lucky enough to have that much space available for storing our files, finding the images of a project made a long time ago can become a nuisance if we take for granted that our catalog has over 3000 images.
Lightroom can become a bright star regarding these issues with its Library Module
By importing your images into Lightroom you can preview each one of your pictures in live view; also storage becomes an easier task if we agreed that keywords should be added to the pictures we import from a shooting session, meaning that we can find the images afterwards by only writing the keyword needed.
You can also set flags to your images in order to classify them as files that you should keep or rejected files (shortcut with the letter X); with the advantage that you can delete all of your discarded images by only going to the menu Photo and select Delete Rejected Photos.
Adjust Color Temperature
In order to end up with warmth interiors that infuse your clients with a feeling of comfort you ought to use correctly the Color Adjustment tool in Lightroom.
Start by selecting the image you want to edit and switch to the Develop module. As we went with the in-depth guide on White Balance, all you need to do is to find which tool suits your work in a better way:
• With the Preset option find at where it displays “As Shot” – Only available for RAW images
• With the Sliders for Temp/Tint
• With the Dropper tool – Sampling at a neutral grey area (RGB values to be equal)
It becomes essential to apply this adjustment on the very first stages of the postproduction workflow as it will affect the whole tonality range of the image – therefore if you aim to apply advanced effects such as Split Toning you will experience variations with the desired end result if you perform the White Balance adjustment later on.
Another essential adjustment we ought to do for Real Estate photography is to enhance the details of the building, mostly if we happen to work with old properties that feature interesting construction elements.
In order to boost the amount of detail in a picture we have two possible workflows:
Via Detail tab: You can use the Detail tab present on the Develop module, increasing its Slider value for increasing the overall amount of detail on an image.
Via Clarity: Use this kind of adjustment if you are also experiencing some bad illumination conditions or even for compensating severe underexposure. Clarity enhances both detail and illumination, although don’t use values of over +60 as they are meant for HDR images.
Remember that if your intent is to only increase detail on specific parts of your image you can always use the Adjustment Brush tool with any of these adjustments mentioned above – Be very subtle otherwise the adjustments won’t look realistic by not blending with the rest of your scene.
Finally you should boost the amount of color, especially for outdoor photography with strong presence of gardens. For accomplishing the color pop-up, work your way with Saturation and Vibrance sliders.
Saturation is meant for increasing the overall amount of tint in your image, affecting every single hue present at the moment, whereas Vibrance only affects subtle tints that often go unnoticed.
By merging these adjustments into your workflow you are guaranteeing a high quality end-product that will dazzle your potential clients. Remember to always keep a creative mind for catching tiny details that give character to your scenarios and be flexible if the climate or indoors conditions doesn’t match your expectations.
Using presets can be a plus if your aim is to process a large bulk of images in a short amount of time.